If you're using a single link in your bio and it just points to your homepage, you're missing out on serious traffic. Your bio link is prime real estate.
1. Clear Call to Action
Don't just list links. Tell people what to do. Use verbs. "Shop the new collection", "Read the latest article", "Join the newsletter". A link that says "Website" gets clicked 40% less than one that says "Explore our tools".
2. Keep it Clutter-Free
A bio page with 25 links is overwhelming. Paradox of choice is real. Keep your active links between 3 and 7. Anything more, and you'll see a drop in overall click-through rates.
Pro Tip
Use Goose.re's analytics to see which links are actually getting clicked. Remove the dead weight.
3. Brand Your URL
A custom domain (like yourbrand.link/bio) looks professional and builds trust instantly compared to a generic shortener string. Trust equals clicks.